Every project starts as a pile of parts.
Discovery
Goals, audience, and constraints.
Strategy
A plan that sets the direction.
Design
The experience, made deliberate.
Development
Built clean, fast, and durable.
Launch
Live, tested, and measured.
Grow
Supported as the business grows.
Discovery
We learn the business: goals, audience, competitive landscape, existing brand and content, requirements, and what success actually looks like.
Business goals, Audience, Competitive landscape, Existing brand & content, Requirements and Success criteria.
Strategy
Discovery becomes a plan: sitemap, content priorities, conversion paths, technical approach, SEO opportunities, and visual direction.
Sitemap, Content priorities, Conversion paths, Technical plan, SEO opportunities and Visual direction.
Design
Wireframes and interface concepts develop into a full responsive design system, refined through structured review rounds.
Wireframes, Interface concepts, Responsive design, Motion direction, Design system and Review rounds.
Development
The approved design is built as a real, working site: components, CMS, integrations, animation, accessibility, and performance, tested across browsers.
Component build, CMS, Integrations, Animation, Accessibility, Performance and Browser testing.
Launch
Content goes live alongside redirects, technical SEO, analytics, form testing, and domain connection. A coordinated launch, not a rushed one.
Content population, Redirects, Technical SEO, Analytics, Form testing, Domain connection and Deployment.
Grow
After launch: maintenance, new landing pages, content strategy, search optimization, design support, and product expansion as the business grows.
Maintenance, New landing pages, Content strategy, Search optimization, Design support and Product expansion.
Between conversations, the project lives in one place.
Every client gets a private dashboard for their project: the hub for updates, uploads, downloads, timelines and invoices, so nothing depends on finding the right email.
Sign in to your dashboard- Timeline
- A live board of what’s done, in progress and next, with due dates and the target launch.
- Updates
- Notes from us as the work moves, kept with the project instead of scattered across email.
- Uploads
- Send us content, brand files and anything else the project needs, straight to the project.
- Downloads
- Deliverables and paperwork in one place. Sign documents and send them back.
- Invoices
- See what’s due and pay online.
- After launch
- Your site’s analytics, without a Google Analytics login.
Timeline, feedback and communication
What’s the typical timeline?
Most custom website projects run several weeks to a few months from kickoff to launch, depending on scope, content readiness, and feedback turnaround. Web applications vary more widely based on complexity; timelines are set during discovery, not promised up front.
What should I expect in terms of feedback rounds?
Design and development move through structured review rounds at defined checkpoints, rather than open-ended revisions. The number of rounds is agreed on before work begins so expectations are clear on both sides.
What is our team responsible for providing?
Typically: business goals and input during discovery, existing brand materials (if any), content (or a plan to develop it together), and timely feedback during review rounds. We’ll flag exactly what’s needed as each stage begins.
How do we communicate during the project?
You talk directly to the person doing the work, not a rotating account team. Between calls, updates, files, invoices and the timeline live in your client dashboard; how often we talk, and where, is agreed at kickoff.
What happens after launch?
You’re handed a site you can actually maintain: training, documentation, and an option for ongoing support and maintenance if you’d rather we keep handling it.