A metalcore band’s website, built like a dark room and opened at midnight
A custom website for Bloodlines, a Christian metalcore band from Brownsville, Texas, on Facedown Records. I designed and built all of it, from lyric pages with scripture notes to a release-night countdown that kept the site locked until the new single dropped at midnight.
Visit the live sitebloodlinestexas.com(opens in a new tab)
For one day, every page on the site was a clock.
The band
A five-piece band on the road, with a catalog of EPs and records, a music video premiere on the way, a second full-length due December 4, and a tour supporting Demon Hunter. The site has to work for fans, for promoters and press, and for people who come for the lyrics and what they’re about.
Christian metalcore from South Texas.
Two and a half hours out. Three letters of the title are in.
Release night
I built the site around the release. For the last day before “So Much To Lose”, every page, the press kit included, turned into a countdown. The song’s title decrypted one letter at a time as the clock ran down, and the artwork stayed unreachable by URL until midnight. At midnight the site opened on its own, with the premiere in the featured slot and the new album announced beneath it.
Before midnight and after it.
Eight minutes out, two letters left.
Look and feel
Near-black rooms, blood-crimson light and bone-white type at enormous scale, with the band’s blackletter logo, their own photography, and drifting dust and light over it. The countdown goes further: CRT scanlines, grain, a rolling band and embers. There’s a light theme too, for daylight reading.
Color
Sampled from the live site. The crimson carries every label and accent; the rest stays out of the photography’s way.
- Obsidian#080909
- Blood#b03a30
- Copper#c4574a
- Bone#f2eede
The album
The album announcement sits under the premiere: the artwork, the date and a way into the tracklist. On the music page, the record’s songs stay “TBD” until each one is out, so the tracklist fills in as the singles drop.
Set to be readEvery song has its own page, with the lyrics set in a large serif rather than stuffed into a dropdown.
Where it comes fromThe small red numbers are notes: the scripture, and the other writing, that a line draws on.
Under the hood
A custom Next.js build. It has the discography with a page and lyrics for every song, a video library, tour dates that roll off as they pass, an electronic press kit with a downloadable kit, and a moderated prayer wall. Release dates gate everything: track titles, artwork and the premiere appear on the band’s local day, so nothing leaks early. The countdown runs in middleware, and it has a kill switch in case the band needs to open early.
What it does
- The single’s title, artwork and premiere stayed hidden until midnight Central, then appeared without anyone touching the site.
- Fans can read every song’s lyrics, with the scripture behind them, on a phone.
- Promoters and press get the bio, photos and logos in one downloadable kit.
- Tour dates, releases and the tracklist update from dates, so the site keeps itself current.
- Bloodlines
- 2026
- Website design and development
- Bloodlines, Facedown Records
- Brownsville, TX
- The band’s own; live shots by @skeithx
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