Graphic Design & Brand Identity

Logos and brand identities for small businesses (logo, color, type, and applications) built to work everywhere your business shows up, starting with the website.

Blackweb’s own pair: Prata for display, Poppins for everything that has to work hard. One red, used sparingly.

Victory

Ruach

Handled

Palettes sampled from three identities we designed or helped develop.

Includes

Brand strategy and positioning, logo design and marks, color and typography systems, brand guidelines, business and marketing collateral and social and digital brand assets.

How we approach it

Brand systems are designed with the website in mind from the start, not handed off as a disconnected PDF.

Guidelines are built to be used, not filed away: practical rules your team can apply without a designer present.

Every mark is drawn for you, from the strategy up.

How it runs

The whole process

  1. ResearchPositioning, audience, and competitive landscape inform the direction.
  2. ExploreConcept direction grounded in strategy, not decoration for its own sake.
  3. RefineThe chosen direction is developed into a full system.
  4. DocumentGuidelines and assets your team and future vendors can rely on.

A good fit for

  • New businesses that need an identity before (or alongside) a website
  • Established businesses whose current branding no longer reflects who they are
  • Organizations that need a consistent system across print, digital, and signage

Usually fixing

  • A logo that doesn’t hold up across different sizes and formats
  • No consistent color, type, or visual language across materials
  • A brand that looks like it was designed by three different people over ten years

Seen in

Questions

Do I need a new brand before redesigning my website?

Not always. If your current identity is solid, we can design the website around it. If the identity itself is inconsistent or dated, we’ll usually recommend addressing that first.

What’s the difference between a logo and a brand identity?

A logo is one mark. Brand identity is the full system around it: color, type, imagery style, tone of voice, and the rules for how it all works together consistently.

Will I own the final files?

Yes. Final logo files and brand guidelines are delivered to you at project completion.

Further

Further reading: Do You Need a New Brand Before Redesigning Your Website?.

Often paired with web design and photography.

See also website and branding.